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The terms ''alternative medicine'' and ''complementary medicine'' are therefore euphemisms, as they do not offer a real alternative and are just ineffective or less effective pseudomedical methods. This also applies to the "experience based medicine" which tries to invoke anecdotal cures instead of solid proof as a positive quality.<ref>[http://www.skepdic.com/compmed.html complementary medicine] in the Skeptic Dictionary, accessed June, 4 2011</ref> Almost all alternative treatments belong into the realm of [[pseudomedicine]].
 
The terms ''alternative medicine'' and ''complementary medicine'' are therefore euphemisms, as they do not offer a real alternative and are just ineffective or less effective pseudomedical methods. This also applies to the "experience based medicine" which tries to invoke anecdotal cures instead of solid proof as a positive quality.<ref>[http://www.skepdic.com/compmed.html complementary medicine] in the Skeptic Dictionary, accessed June, 4 2011</ref> Almost all alternative treatments belong into the realm of [[pseudomedicine]].
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The concepts of alternative and complementary medicine are usually based on an axiom(a self-evident truth that requires no proof).<ref>http://www.uni-marburg.de/ivv/download/praesentationen/adhs081217trott page 10</ref><ref>axiom. Dictionary.com. Dictionary.com Unabridged. Random House, Inc. http://dictionary.reference.com/browse/axiom (accessed: June 03, 2011).</ref>
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The concepts of alternative and complementary medicine are usually based on an axiom(a self-evident truth that requires no proof).<ref>[http://www.uni-marburg.de/ivv/downloads/praesentationen/adhs081217trott
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So genannte „alternative“ Behandlungen der ADHS], Götz-Erik Trott, December 17, 2008 page 10</ref><ref>axiom. Dictionary.com. Dictionary.com Unabridged. Random House, Inc. http://dictionary.reference.com/browse/axiom (accessed: June 03, 2011).</ref>
    
CAM has turned into a big business, the worldwide turnover is estimated at more than 60&nbsp;billion U.S. dollar.<ref name="Tanaka" />
 
CAM has turned into a big business, the worldwide turnover is estimated at more than 60&nbsp;billion U.S. dollar.<ref name="Tanaka" />
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The German consumer protection foundation "Stiftung Warentest" wanted to publish a book with a critical analysis and evaluation of natural and alternative medicine. The magazine "Stern" seized the opportunity to do a prior publication: Krista Federspiel, one of the two authors and her colleague Hans Weiss offered to do a undercover report on the scene and have ten natural healers give them a diagnosis. Stern offered generous payment for the report and requested a second part that should present victims of alternative methods by name. To prove that the journalists had indeed visited natural healers a photographer was documenting it. Each attended healer imputed the subject with several diseases: A total of 38&nbsp;different diseases and an myriad of ailments and allergies were diagnosed and more than 130&nbsp;drugs prescribed. When the report "Wunderheiler und Krankbeter" (miracle healers and patient prayers) was published in Stern&nbsp;49/1991, the raised criticism was met by outrage and massive protests by healing practitioners that the editors postponed and later cancelled the second part fearing the loss of readers. The rights were returned to the autors.<ref>http://kritischgedacht.wordpress.com/2007/12/25/sanfte-alternative/</ref>
 
The German consumer protection foundation "Stiftung Warentest" wanted to publish a book with a critical analysis and evaluation of natural and alternative medicine. The magazine "Stern" seized the opportunity to do a prior publication: Krista Federspiel, one of the two authors and her colleague Hans Weiss offered to do a undercover report on the scene and have ten natural healers give them a diagnosis. Stern offered generous payment for the report and requested a second part that should present victims of alternative methods by name. To prove that the journalists had indeed visited natural healers a photographer was documenting it. Each attended healer imputed the subject with several diseases: A total of 38&nbsp;different diseases and an myriad of ailments and allergies were diagnosed and more than 130&nbsp;drugs prescribed. When the report "Wunderheiler und Krankbeter" (miracle healers and patient prayers) was published in Stern&nbsp;49/1991, the raised criticism was met by outrage and massive protests by healing practitioners that the editors postponed and later cancelled the second part fearing the loss of readers. The rights were returned to the autors.<ref>http://kritischgedacht.wordpress.com/2007/12/25/sanfte-alternative/</ref>
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In a TV-show of the German station ZDF on September 5, 2007 titled "Heilen mit dem Nichts?"(Healing with nothing?) the journalist Joachim Bublath reported about scientific findings on [[homoeopathy]] (including an analysis of the renowned journal ''The Lancet'' [http://www.dzvhae.com/portal/pics/abschnitte/011005042421_lancet_kopie.pdf]) that questioned a possible effectiveness of this controversial method beyond [[placebo]]s. This led to a call from advocates of homoeopathy to ''spam'' and ZDF shied away by deleting the websites citing the Lancet figures.<ref>http://www.promed-ev.de/modules/news/article.php?storyid=110</ref><ref>http://docs.google.com/gview?a=v&q=cache%3AyI15cEvKzLYJ%3Awww.bdhn-ev.de%2Fuploads%2Fmedia%2FDie_modernen_Wunderheiler.pdf+%22Die+modernen+Wunderheiler%22+Aufruf&hl=de&gl=de&sig=AFQjCNEeIW2yCgFsl__3f69O5E8oV-HJCQ&pli=1</ref>
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In a TV-show of the German station ZDF on September 5, 2007 titled "Heilen mit dem Nichts?"(Healing with nothing?) the journalist Joachim Bublath reported about scientific findings on [[homoeopathy]] (including an analysis of the renowned journal ''The Lancet''<ref>[http://www.ncbi.nlm.nih.gov/pubmed/16125589 Are the clinical effects of homoeopathy placebo effects? Comparative study of placebo-controlled trials of homoeopathy and allopathy], The Lancet, 2005</ref>) that questioned a possible effectiveness of this controversial method beyond [[placebo]]s. This led to a call from advocates of homoeopathy to ''spam'' and ZDF shied away by deleting the websites citing the Lancet figures.<ref>http://www.promed-ev.de/modules/news/article.php?storyid=110</ref><ref>http://www.bdhn-ev.de/uploads/media/Die_modernen_Wunderheiler.pdf accessed June 13, 2011</ref>
    
==Literature==
 
==Literature==
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* http://www.zm-online.de/zm/17_01/pages2/mediz1.htm
 
* http://www.zm-online.de/zm/17_01/pages2/mediz1.htm
 
*[http://wissen.spiegel.de/wissen/dokument/dokument.html?id=9219191&top=SPIEGEL Der Spiegel: Alternativmedizin und Artenschutz]
 
*[http://wissen.spiegel.de/wissen/dokument/dokument.html?id=9219191&top=SPIEGEL Der Spiegel: Alternativmedizin und Artenschutz]
*[http://blog.ebook-insel.de/2009/05/26/anthroposophie-homoopathie-co-wie-verhalten-sich-dazu-kassen-und-politiker-in-deutschland/ blog.ebook-insel: Anthroposophie-Homöopathie-co wie verhalten sich dazu Kassen und Politiker in Deutschland]
   
*Laborjournal: [http://www.laborjournal.de/wordpress/wp-content/uploads/2010/10/Alt-Med-Flowchart.png A flowchart of alternative medicine]
 
*Laborjournal: [http://www.laborjournal.de/wordpress/wp-content/uploads/2010/10/Alt-Med-Flowchart.png A flowchart of alternative medicine]
 
*Sekten-Info NRW: [http://sekten-info-nrw.de/index.php?option=com_content&task=view&id=59&Itemid=36 Kriterien zur Beurteilung alternativer/komplementärer Heilmethoden]
 
*Sekten-Info NRW: [http://sekten-info-nrw.de/index.php?option=com_content&task=view&id=59&Itemid=36 Kriterien zur Beurteilung alternativer/komplementärer Heilmethoden]
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