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==Present==
==Present==
Today's flavor of Esotericism saw its first big wave at the end of the 19th century and then especially in the 1970s. It has a big economic impact (see: [[esoteric market]]) and reaches far beyond the initial audience. Contrary to the past, today's Esotericism views everyone as a potential customer of esoteric products and services. Esoteric lore is no longer secret, but the air of a "higher" knowledge with which one can set oneself apart from the masses is still a big part of its appeal.
Today's flavor of Esotericism saw its first big wave at the end of the 19th century and then in the 1970s in particular. It has a big economic impact (see: [[esoteric market]]) and reaches far beyond the initial audience. Contrary to the past, today's Esotericism views everyone as a potential customer of esoteric products and services. Esoteric lore is no longer secret, but the air of a "higher" knowledge with which one can set oneself apart from the masses is still a big part of its appeal.
A huge number of esoteric authors, advisors and healers create billions in revenue every year in Germany alone. Millions of people look for esoteric solutions for everyday problems as well as severe crises, even though the effectiveness of the products and services offered is typically unknown at best. Providers themselves often do not know the details and history of their esoteric doctrines. It has become a product much like other consumer goods. The preference of followers changes accordingly. If a given practice fails or gets boring, it will simply be replaced by another.
A huge number of esoteric authors, advisors and healers create billions in revenue every year in Germany alone. Millions of people look for esoteric solutions for everyday problems as well as severe crises, even though the effectiveness of the products and services offered is typically unknown at best. Providers themselves often do not know the details and history of their esoteric doctrines. It has become a product much like other consumer goods. The preference of followers changes accordingly. If a given practice fails or gets boring, it will simply be replaced by another.